buku manajemen pemasaran philip kotler edisi 13 jilid 2 pdf

Keywords: local product, wom a n groups, small businessĪuthors who publish in this journal agree with the following terms: In addition to counseling and production process training, team together with partners also make the formation of packaging and labeling design, the provision of assistance of production tools and the application of marketing methods in the form of blogspot and socialization of small industry financial management. The result of this activity is small business in processing of carrot sticks, sweet potato sticks, sweet potato macaroni and ebi macaroni which is managed by Mawar Melati (Bukit Peninjauan II) and Mandiri Jaya (Sido Luhur), with the trademark Mawar Melati and Bintang Rafflesia.

The purpose of this community service activity is to establish a food processing business unit (carrot sticks, sweet potato sticks, ebi macaroni and sweet potato macaroni, and increasing skills and knowledge of woman group members about food processing). The community professions of Bukit Peninjauan II and Sido Luhur village are farmers and construction workers, while the majority of women act as housewives or unskilled laborers, resulting in a relatively low level of community welfare. Markets 40 Designing a Customer-Driven Marketing Strategy 41 Selecting Customers to Serve 41.Market Offerings-Products, Services, and Experiences 39.The Marketing Process 38 Understanding the Marketplace and Customer Needs 38 Customer Needs, Wants, and Demands 38.Bukit Peninjauan II and Sido Luhur village are located in Sukaraja Sub District Seluma District Bengkulu Province with low economic growth. The Call for More Ethics and Social Responsibility 60.Building Customer Equity 55 The Changing Marketing Landscape 57 The Digital Age 58.1 Marketing at Work Bike Friday: Creating Customer Evangelists 47 The Changing Nature of Customer Relationships 49 1.2 Marketing at Work Consumer-Generated Marketing: Ad Agency of the Year? YOU! 52 Partner Relationship Management 52Ĭapturing Value from Customers 54 Creating Customer Loyalty and Retention 54 Preparing an Integrated Marketing Plan and Program 45 Building Customer Relationships 45 Customer Relationship Management 45 1.

Buku manajemen pemasaran philip kotler edisi 13 jilid 2 pdf